There is no common use of the full form of the term ADIDAS as this is not an abbreviation but a name of a company. However, the name itself has meaning.
In ADIDAS term it is divided as Adolf Adi Dassler. So the full form of ADIDAS is considered Adolf Adi Dassler who is the founder of the company ADIDAS.
ADIDAS is a multinational company that designs and manufactures premium quality sports shoes, sports apparel and other sports equipment and accessories.
About ADIDAS
Adidas is also known as Adidas AG is a German multinational company. The headquarters of Adidas is in Herzogenaurach, Germany. Adidas is the largest sportswear manufacturer in Europe and it is the second biggest in the world after Nike.
Started by Adolf Dassler Adidas was joined by his brother Rudolf in 1924 under the name Gebruder Dassler.
He assisted in the development of spiked running shoes known as spikes for many athletic events. Dassler transitioned from a previous model of heavy metal spikes to unitizing canvas and rubber to enhance the quality of spiked athletic footwear.
After this Dassler persuaded US sprinter Jesse Owens to use his handmade spikes at the 1936 summer Olympics.
In 1949 Adolf created Adidas and his brother Rudolf formed Puma which later became the business rival of Adidas.
Adidas’s identity mark is three stripes that have been used on the company’s clothing and shoe designs as a marketing aid.
This branding that Adidas bought in 1952 from Finnish Sports Company Karthu Sports for the equivalent of 1600 euros and two bottles of whiskey later became successful that Dassler presented Adidas as The three stripes company.
Adidas group owns other companies also such as Reebok, Rockport and Taylor Made etc.
ADIDAS History
Adolf Dassler created his first shoe in 1920 when he was just 20 years old.
Adolf made special shoes in his workshop in 1928 for the athletes who participated in the 1928 Olympic Games in Amsterdam.
Adolf made 30 various shoes for eleven different sports with a workforce of around 100 employees in the mid-1930s.
Adolf had to take a fresh start after Second World War.
That is why in 1947 Adolf started with 47 workers and made their first post-war sports shoes by using canvas and rubber from the American Fuel tanks.
Adolf Dassler introduced the brand ADIDAS in 1948 as the name of his business. This name ADIDAS was a combination of Adolf’s first name and last name.
Adolf registered the three-stripe mark as the trademark of his company ADIDAS in 1949.
When ADIDAS became a big success in 1995 it went public as a company with its stocks.
In 1978 after the death of Adolf Dassler the company ADIDAS experienced falling market shares during the 1980s despite an innovative endorsement deal with the rap group Run-DMC creators of the hit song My Adidas in 1986.
Adidas was owned by the scandal-tainted French business executive Bernard Tapie between 1990 and 1993 and he failed to revive it. Hereafter Adidas was sold to investors who brought in another Frenchman Robert Louis Dreyfus as the chief executive officer for the company and chairman.
Under the leadership of Robert Adidas acquired the Salomon group in 1997.
Best known for its winter sports products Salomon also owned the golf supplier TaylorMade. After this ADIDAS was renamed Adidas-Salomon AG and it moved into retailing after the lead of Nike in 2001.
In 2004 Adidas entered a successful partnership with the clothing designer Stella McCartney.
ADIDAS Products
ADIDAS sells and manufactures a wide range of clothing products that varies from men’s and women’s Shoes, Chappals, T-shirts, hoodies, jackets, leggings, pants etc.
The first-ever Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1986. Here Adidas AG is the largest manufacturer of sports bras in Europe and the second biggest manufacturer in the world.
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